First, if you don’t subscribe to Brain Pickings, you really should. Along with Farnum Street, it’s one of the best sources of informed thinking, art, and inspiration on the web. (In fact, its much better about the arts than Farnum Street.) Among other regular topics, writing is a frequent concern. In particular, this post recounts and quotes the work of early 20th century writing guru Arthur Quiller-Couch, author of the book On the Art of Writing. Read Brain Pickings blogger Maria Popova’s full account of this book, but allow me to quote just a bit from it now. This goes to the issue of persuasion and its role in life. Read these words carefully. Quiller-Couch writes:
Persuasiveness … embraces the whole — not only the qualities of propriety, perspicuity, accuracy … but many another, such as harmony, order, sublimity, beauty of diction; all in short that — writing being an art, not a science, and therefore so personal a thing — may be summed up under the word Charm. Who, at any rate, does not seek after Persuasion? It is the aim of all the arts and, I suppose, of all exposition of the sciences; nay, of all useful exchange of converse in our daily life. It is what Velasquez attempts in a picture, Euclid in a proposition, the Prime Minister at the Treasury box, the journalist in a leading article, our Vicar in his sermon. Persuasion, as Matthew Arnold once said, is the only true intellectual process. The mere cult of it occupied many of the best intellects of the ancients, such as Longinus and Quintilian, whose writings have been preserved to us just because they were prized. Nor can I imagine an earthly gift more covetable by you … than that of persuading your fellows to listen to your views and attend to what you have at heart.
If you’re a lawyer, or just an everyday advocate, you should head these words–no, you should drink them into your very being. Whether in written or spoken form, what we do is a matter of persuasion, of seeking to guide change, and the more we come to master and expand the art of language, the better off we shall become in shaping the world around us. Take heed and govern yourselves accordingly.